Passion Creek

04 Dec 2012

Facebook: My New Frenemy

by Avery Flynn in Avery Flynn, Marketing

Oh Facebook, you’re like the girl who tells you she loves your shoes only to follow it up with: “If you like that style.”

Yeah, Facebook you’re my new frenemy.

As you probably know, Facebook has implemented a new promote button to fan pages and profiles. Here’s the simple version:

1. Any status update you put on Facebook is only seen by a percentage of your friends and fans.

2. However, for a nominal fee you can promote a status update so it is seen by more of your fans/friends and their friends.

My fan page has 952 fans. These are people who’ve opted in to hear news from me. I love these folks. They’re awesome.

On November 26 (a Monday), I posted a photo of a contest winner with a link to another giveaway I was having. According to the Facebook gurus, adding a photo increases your chances of being seen on a newsfeed. Four people liked the…
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10 Sep 2012

Should Writers Buy Ads?

by Avery Flynn in Avery Flynn, Marketing

Oh my, the lagoon feels awesome today. Just what I needed in the midst of promo madness for Passion Creek.

Hold on a second, let me sink a little lower in the lagoon’s fizzy jets. Ah, yes, it’s right between my shoulders. Love. It.

Okay, what was I talking about? … That’s right promo. I had an interesting conversation via Twitter with a few folks recently about why would an author (or publisher) buy an ad on a specific book blogger’s site and what they wanted from the site. Then, I had a conversation with a lovely group of authors who said they rarely, if ever, bought ads.

So should authors buy ads and if they do, what should they consider when making an ad buy?

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07 Sep 2012

Passion, Wigs & Double Stuffed Oreos with Avery Flynn

by Kerri Carpenter in Avery Flynn, Interview, Kerri Carpenter, mermaids

The Waterworld Mermaids are thrilled to have one of our own back in the lagoon today. Welcome, Avery Flynn!

Avery has just released her third book, Passion Creek. She was kind enough (or crazy enough) to chat with me on Facebook about this hot and steamy thriller. Let’s get right to it…. 

 

Kerri:I think we have to start out with the REALLY big thing everyone is talking about…

We’ve noticed your hair has changed. Care to comment?

Avery: The color of my underwear?

Kerri: Oh this chat is gonna be good!

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07 Aug 2012

Going Hollywood: Making Book Trailers

by Avery Flynn in Marketing

I’ll start off by letting you know this post is going to be Mac centric. That doesn’t mean I don’t have anything for you PC users out there. I do. Here is the best advice ever for PC users:

GET A MAC!

OK, that was smarmy of me. I apologize. Sort of.

Whether you use a Mac or a PC, there are a ton of movie editing apps and programs you can use to create a book trailer. Here is a comparison for PC and here for Mac. I use iMovie, which comes with my Mac. With this software, I can use themes to create fun little slideshows with still images or I can use trailers to create video clips that look like movie trailers. The best part of this is that is is so simple to…
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