Oh my, the lagoon feels awesome today. Just what I needed in the midst of promo madness for Passion Creek.

Hold on a second, let me sink a little lower in the lagoon’s fizzy jets. Ah, yes, it’s right between my shoulders. Love. It.

Okay, what was I talking about? … That’s right promo. I had an interesting conversation via Twitter with a few folks recently about why would an author (or publisher) buy an ad on a specific book blogger’s site and what they wanted from the site. Then, I had a conversation with a lovely group of authors who said they rarely, if ever, bought ads.

So should authors buy ads and if they do, what should they consider when making an ad buy? Continue reading →