I’ve been on a quest to find the perfect tagline. That elusive phrase that summarizes all that there is to know about moi the writer and aspiring author. Why is it important since I don’t have an agent (yet), or a book sold (yet)? Well, it’s all about marketing in the new era of author as business owner (can I get an AMEN).
In this new age, you can’t just sit back and rest on your laurels. You must create the foundation for success by getting on board the marketing train and tooting your own horn. You would think I could do this with my eyes closed. After all, I am a professional marketer. Have been for 25 years. But nope…and you ask why?
I’ve hit a brick wall.
I just can’t come up with that clever catch phrase, and “I’m smart. I know things.” (Think Godfather II, and you’ll get the reference:)…But clearly I don’t know as much as I thought about creating a brand for me (versus clients or even offering advice and creative to other authors and writers).
So, I’ve been doing my research, searching the Internet and visiting at least a 100 author sites, and here’s what I’ve deduced.
1) Once you hit the NYTimes Bestseller list -you don’t need a tag line:)
2) If you write Urban Fantasies – you don’t need a tag line:)
3) If you are a male author – you don’t need a tag line (okay, this doesn’t help me much, but it’s what I got)
4) And with all of this said – I still want my freaking tagline…
What’s your tagline and how did you come up with it?
And if you’ve got something left and can spare – toss it my way!