I Got a Brute Squad in My Bag, Swag

Happy March, my fellow intrepid writing adventurers! What Fascinating New Thing is going on in YOUR life?

On today’s episode of The Alethea Show, I bring you: SWAG.

That’s right, in this fabulous day and age, authors aren’t just authors anymore (but you knew that). Authors are publicists and event coordinators and social media experts and editors and copyeditors…everything from Publisher to their own Personal Assistant.

A Small Business of One…but it still takes a village. And that village deserves SWAG.

One of the first lessons I learned being best friends with Sherrilyn Kenyon was that one should always have something to give the fans at an appearance. Not just chocolates or baklava (as much as I’m sure that would be appreciated), but something more important to them: something that has your name on it. An item as small as a sticker or button or postcard can make someone’s day.

It’s something authors forget when they are lost in edits (omg I just received edit notes for the first half…
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