Courtney Milan

Ask a Mermaid: More of Courtney Milan’s Profit and Loss Secrets Revealed

Ask a MermaidjpgNormally, Ask a Mermaid is limited to one question and a handful of answers. However, when Courtney Milan agreed to answer all of our questions about determining profit and loss, how could we say no? The conversation started after this discussion on Dear Author about the hidden costs of 99-cent books. In the comments, Courtney revealed she runs a profit and loss analysis for each of her titles.

We had to find out more and Courtney agreed to come hang out in the Waterworld Mermaid lagoon and explain it all. It was all so awesome that we had to drag her back into the pond for a second day. (You can read day one here.)

How could a writer implement this in their business plan?

Here is my shocking answer: I don’t really know. I don’t have a business plan besides: “Write books, hope people buy them.” I know that it seems contradictory in comparison with the…
Read the Rest…

Ask a Mermaid: Courtney Milan Explains Author Profit and Loss

Normally, Ask a Mermaid is limited to one question and a handful of answers. However, when Courtney Milan agreed to answer all of our questions about determining profit and loss, how could we say no? The conversation started after this discussion on Dear Author about the hidden costs of 99-cent books. In the comments, Courtney revealed she runs a profit and loss analysis for each of her titles.

We had to find out more and Courtney agreed to come hang out in the Waterworld Mermaid lagoon and explain it all.

In writer terms, can you explain a profit/loss analysis is and why authors should implement one?

A profit/loss analysis is exactly what it sounds like: It’s a document (officially, I use a spreadsheet) that forces you to figure out what you would have to spend to do a particular project, and that projects what the potential profits are. In order to do this, you need to be able to figure out what you will…
Read the Rest…

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