Marketing

Facebook: My New Frenemy

Oh Facebook, you’re like the girl who tells you she loves your shoes only to follow it up with: “If you like that style.”

Yeah, Facebook you’re my new frenemy.

As you probably know, Facebook has implemented a new promote button to fan pages and profiles. Here’s the simple version:

1. Any status update you put on Facebook is only seen by a percentage of your friends and fans.

2. However, for a nominal fee you can promote a status update so it is seen by more of your fans/friends and their friends.

My fan page has 952 fans. These are people who’ve opted in to hear news from me. I love these folks. They’re awesome.

On November 26 (a Monday), I posted a photo of a contest winner with a link to another giveaway I was having. According to the Facebook gurus, adding a photo increases your chances of being seen on a newsfeed. Four people liked the post…
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Should Writers Buy Ads?

Oh my, the lagoon feels awesome today. Just what I needed in the midst of promo madness for Passion Creek.

Hold on a second, let me sink a little lower in the lagoon’s fizzy jets. Ah, yes, it’s right between my shoulders. Love. It.

Okay, what was I talking about? … That’s right promo. I had an interesting conversation via Twitter with a few folks recently about why would an author (or publisher) buy an ad on a specific book blogger’s site and what they wanted from the site. Then, I had a conversation with a lovely group of authors who said they rarely, if ever, bought ads.

So should authors buy ads and if they do, what should they consider when making an ad buy?

Nine Months and Counting…

I’m having a baby!!  Gotcha! 🙂

No, it’s not a boy or a girl…it’s a book.  (Hopefully not a hard-back! Can you imagine that trying to come out of the birth canal?)

Okay, I know pretty cheesy.  But considering the anxiety and excitement my news has brought to me and my family, one would think it was the same thing.  My ghost romance, Wanted: One Ghost was recently picked up by Crescent Moon Press. The conception took nearly eighteen months but now comes the hard part–the birth for all to see.

A few days ago I realized, I’m counting down the days/weeks and months along with my youngest–no, she’s not expecting (thank God) but she’s starting her senior year in high school.  In approximately nine months, both her and I will have a whole new life spread before us.  We are both nervous and excited.

I think I felt the same emotions when I found out I was pregnant with my first daughter nearly 21 years…
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Going Hollywood: Making Book Trailers

I’ll start off by letting you know this post is going to be Mac centric. That doesn’t mean I don’t have anything for you PC users out there. I do. Here is the best advice ever for PC users:

GET A MAC!

OK, that was smarmy of me. I apologize. Sort of.

Whether you use a Mac or a PC, there are a ton of movie editing apps and programs you can use to create a book trailer. Here is a comparison for PC and here for Mac. I use iMovie, which comes with my Mac. With this software, I can use themes to create fun little slideshows with still images or I can use trailers to create video clips that look like movie trailers. The best part of this is that is is so simple to do…
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The Promo Dilemma

The awesome news? Passion Creek, book three in the Layton series, is coming out Aug. 31.

The not-so-awesome news? I only have two months to develop a marketing plan and get reviews lined up.

Ack!

It’s the promo dilemma. Sure, my publisher markets the books (thank you Evernight Publishing, thank you), but that doesn’t let me off the hook. This means I’m on the hunt for a virtual book tour company. I’ve worked with several companies in the past and each were great but not that star-crossed lovers type of perfect fit. Come on, I’m a romance novelist, of course I shoot for that. 🙂

I started sending out feelers the other day, looking for recommendations and I received and interesting reply: Why not just do it yourself?

The short answer is a…
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The Adventures of Supermermaid #1

I am a comic book geek, dyed in the wool from the tender age when I could lift my first Archie Comics Digest. Casey and I loved Elfquest in middle school. I moved on to Arkham Asylum and the X-Men Phoenix Saga and John Byrne’s Next Men when I was a teen. In college, my boyfriend gave me a graphic novel by that guy Tori Amos was always writing into her songs–at my first Dragon*Con, Charles Vess drew the Sandman in silver paint pen inside my first edition hardcover of The Wake. It’s one of my most prized possessions.

I’ve been to comic book conventions before, spoken to artists and authors, found new things and scavenger hunted for signatures. But this past weekend at HeroesCon 2012 was my very first time BEHIND A TABLE.

I snuck into the comics industry through a hidden passage in the hedgerow. My collaborator…
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Getting What You Wish For

Just in case you didn’t hear me shouting it from the rooftops . . .  I sold my first book!  Lori Wilde’s Indulgence line at Entangled Publishing will publish SOUTHERN COMFORT sometime in the near future (and you know I’ll let you know when!)

Even after having days to process the amazing moment of getting the call (described in detail on my blog) I still crack a crazy grin whenever I think about it. But, I quickly realized that I now had some work to do.

And, don’t get me wrong – I love every minute of the “next step” tasks. But, they did make me sit down and seriously reorganize and plan to maximize every opportunity I worked, hoped, and dreamed about.

Obviously, I need to prepare to hunker down and complete my edits when they arrive.  Turning in a quality book which will…
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Why I HATE Marketing Journal Entry #2: My Website and Jetlag

This morning I don’t hate marketing as much as I hate jetlag, but that’s a story for another post…

I got back from Hawaii Tuesday night around 11 p.m. after several months, okay, I meant to write weeks, but I’m letting the slip-up stay because it provides an accurate take on how well my brain is functioning this morning. But yeah, Hawaii was fantastic, and I’ve got photos galore and stories to tell, and maybe even a book or two out of the experience, but what does my vacation have to do with marketing outside of the fact that mentioning it makes me happy?

Well, while I was away, my website designer (the good folks at Limb Design in particular Mr. Corey Chow) was busy working on my website. So I wanted to share a few things you might find useful.

The first question though might be do you even need a website and what does an author’s website look…
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You Can Hate Marketing. Seriously. It’s Okay.

Today I am launching a new series at my blog about branding and website development. Why? Because I’m working with a design team on my new author website. It’s an exciting project, but it’s also something I need to do. Why? Because I believe effective branding, effective web presence, social media and finding my audience niche can’t wait until my first book is published (yep, without a single nibble I’m just putting it out there). I’ve got to get the waters primed, and now is the time.

Don’t believe me? Bored already with the constant chatter about what you need to do from what you don’t? If you write, and intend to get published or are published – you must market your brand. Period. No excuses (I won’t go on and on about how much I HATE excuses…but that’s for another journal entry).

I’ve met two people in my career (I’ve been…
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