2014 Social Media Marketing (Yeah, for Books!) – What’s Your Plan?

Denny (PortRoyale)This post has a bit of snark in it so be warned…

And yeah, another title for this post could be: How to Overwhelm and Entertain in 1000 words or less…anyway…:)

I hang out online an average of 90 minutes a day. And no, it’s not 90 minutes that I could have spent writing, or cleaning or doing something else. I am deliberately ‘hanging’ out because the source of information that is most readily attainable is online. It is NOT on TV (well, to me, I hate television news, cable o r network), it is not on the printed page (although, I do miss when back in the day, I’d spend an entire Sunday at a  cool brunch spot on the north side of Chicago, reading the Sunday New York Times and Chicago Tribute – it was so relaxing and so Zen of us:) – and its not only on Facebook (Internet, yes, but not the only source of information left on the planet).

So let me get to the point of this post. I’ve gathered a list of articles from the Internet you should read or at least skim if you intend to have a ghost’s chance in hell (watching way too much Supernatural) of effectively, consistently, and painlessly (or less painfully) using social media tools to sell/market your books and/or your brand.

And yes, if you write books to sell them, you must know and participate in the marketing of your books.

And oh, in case you stumble upon this article, and wonder who in the heck is spouting all of this information as if she knows something? Well, for the sake of credibility, in my other life, I have been a marketing professional for 25+ years – if that doesn’t work for you (I spend 90 minutes a day on the Internet, I’ve got to know something about something, right?)

Authors often look at other authors to get their perspective on what’s going on in the social media marketing arena – which is absolutely fine. We all know romance writers who are doing an exceptional job of marketing and using social media in a smart, straightforward, fresh way. And then there are those like me, marketing professionals who are writing popular fiction, romance or whatever and will be publishing or published by someone at some point, if they aren’t already off and running.social-media-marketing1

But in addition to gaining insights from authors who have great savvy about social media marketing or marketing pros who specialize in the publishing industry, I like to take a look at what the big boys in corporate marketing are doing as well.

Below are a few links. You don’t need to study every word of these articles (as if you would:), but take a moment, see what is being forecast and compare to your current social media marketing plan (and yes, you should have a plan, you don’t have time–hours in a day–to be haphazard). See if there’s something out there that’s new, or can be used differently, or more consistently, to deliver on your bottom line – which is (say it with me) – selling MORE books by finding new readers, and keeping the ones you have HAPPY. (And yes, the best way to do this is to write the best books you can write…but even that doesn’t always guarantee SALES, and/or readers, unfortunately.)

So here goes:

Social Media Marketing (Some links to take a peek at…)

http://www.brafton.com/blog/2013-social-media-marketing-trends

http://socialmediatoday.com/anitaloomba/2035211/top-digital-marketing-trends-2014

http://www.steamfeed.com/google-plus-vs-facebook-g-dominate-2014-marketing-strategy/

http://www.mediabistro.com/alltwitter/2014-digital-marketing-trends_b53891

Okay, to recap…what’s going to be hot IMHO (or at least worth exploring):

  1. Google +
  2. Content continues to be KING (no joking)
  3. Content should include video or at least images (the eye likes a quick fix)

Big News in Publishing (or at least the most recent) and other Kick Ass Stories you May Have Missed!

http://www.kensingtonbooks.com/page.aspx/LYRICALPRESS (Why is it Big News? It marks a trend you will see repeated. It’s all about where the readers – and book buyers are – putting all of your eggs in one print basket isn’t the way publishing works anymore, and you’ll see this trend duplicated, again and again. That’s my predication:)…

http://www.huffingtonpost.com/penny-c-sansevieri/book-marketing-prediction_b_4394295.html?utm_hp_ref=fb&ir=Books&src=sp&comm_ref=false

http://www.pbs.org/mediashift/2014/01/5-key-trends-in-self-publishing-for-2014/

http://www.forbes.com/sites/jeremygreenfield/2013/12/26/predictions-for-book-publishing-in-2014-cutting-room-floor-edition/

http://blog.smashwords.com/2013/12/smashwords-signs-distribution-agreement.html

That’s it friends…some food for thought:)!

Happy New Year!

Also, feel free to ask questions, or complain below:)…or let me know if you have a social media marketing plan, and whether you are published or pre-published, are you thinking about your brand, or if you don’t care about marketing, let me know, I’m just curious…:)